Lam-Andrews is a Nashville, TN based strategic marketing, advertising and web design firm, founded in 1991. For the past 15 years we have focused almost exclusively on healthcare.
Our specialty is working with a broad spectrum of aggressive entrepreneurs involved in both B2B and consumer (patient) products and services. We have spent the last 15 years with the business development teams of some of the most successful healthcare companies in Nashville.
We have expertise in the following areas of healthcare marketing
- Launching/branding new company products and services
- Development and acquisition of surgery centers
- Acquisition of physician practices
- Physician practice marketing
- Technology products and services
- Partnerships with physicians and hospitals
- Retail healthcare
- Developing marketing strategies
- Hospice services
- Senior services
- Complex management contracts
- Intangible products and services that open up new categories of healthcare
- Products and services completely new to healthcare buyers
- Comprehensive cancer care services
- Attracting investors
Our expertise provides companies with these advantages
- Branding your company as the market/industry leader
- Crafting simple and impactful messages
- Developing messages about your product/service that your audience wants to hear
- In-depth understanding of the nuances involved in marketing to physicians
- Advanced physician and patient education tools
- The ability to use regulatory issues to persuade physicians
- Ways to effectively show the financial component in marketing- a critically important component in healthcare sales and a reality which many are afraid to touch
- Understanding the influencers at every level in healthcare and what drives their decisions/referrals
- Payor and self-insured employer issues
- Influential tactics unique to healthcare
- Promoting your product’s/service’s value
Audiences with which we have experience:
- Physicians
- Clinicians
- Patients
- Families as decision influencers
- Influencers in physician offices, i.e. schedulers and nurses
- Financial decision-makers
- Decision-makers in hospitals
- Investors
- High level decision-makers
- The C-Suite
- The entire range of partnerships – (from financial to physician to hospital, etc.)
Lam-Andrews value points
- Our strategies are executed around our clients’ goals
- We interpret and communicate your standards and vision of healthcare.
- Exceptional strength in differentiating our clients’ businesses
- Our unique healthcare experience
- Our creative product
- Our value
- The results we produce
We are full-service agency, with services that include:
- Strategic planning
- Website design
- Advertising
- Internet marketing
- Search Engine Optimization
- Direct mail
- Email marketing
- Website development services
- Brand positioning and development
- Public Relations
- Messaging/content development
- Broadcast and video production
- Media planning and placement
- Trade show production
